Interest in social computing exploded in 2007, lead by surging corporate interest in Facebook as a model for how organizations can improve information sharing, collaboration and community-building efforts. Indeed, social computing has become a strategic issue for virtually all organizations. As with any transformation endeavor however, there are challenges (e.g., employee adoption, integration with existing infrastructure, security, and compliance). Still, social computing offers organizations tremendous opportunities to catalyze innovation efforts, improve business performance, enrich employee relationships and address age-old knowledge management objectives.
Social computing encompasses a wide range of technologies: blogs, wikis, tag and social bookmark systems, XML feeds (e.g., RSS) and feed syndication platforms, and social networking. The question for many IT organizations is whether they can leverage existing investments in IBM and Microsoft platforms to deliver social computing solutions, and how third-party vendors extend those solutions in an integrated manner. In this three-hour tutorial, we will walk through the social computing platforms offered by IBM and Microsoft; find out exactly what is doable out-of-the-box; what features are available through partnerships (and with whom), and what's in the social computing roadmap from each vendor. This session will be demo-centric to allow attendees the opportunity to visualize how end users interact with various features. Vendors will also present on the technical implementation of those major functions. The format will enable a side-by-side comparison of IBM and Microsoft offerings so that attendees can walk away knowing exactly what each platform is capable of delivering.
Format:
Mike Gotta, Principal Analyst at Burton Group will provide a brief introduction to social computing and layout the key issues strategists should consider as they listen to the workshop presentations and demonstrations. IBM and Microsoft will then detail their social computing platforms and demonstrate its various capabilities while answering questions from the moderator. The workshop will end with a Q&A session to address audience concerns.
Who Should Attend:
IT architects, infrastructure planners, collaboration strategists and application decision-makers on social software (blogs, wikis, tag/social bookmark systems, RSS, and social networking).
You Will Learn:
Attendees will become familiar with the social computing capabilities of IBM Lotus Connections and Microsoft SharePoint Products & Technologies (e.g., blog, wikis, RSS, social networking) enabling them to conduct more thorough comparisons within their own enterprise.
Instructor - Mike Gotta, Principal Analyst, Burton Group
Mr. Gotta has over 25 years of experience in the IT industry. His research agenda covers strategies related to collaboration, social software and community-building within large enterprises. Mr. Gotta has over 10 years of experience as an industry analyst advising Global 2000 organizations on governance and best practices related to business productivity and knowledge management strategies. He is a frequent speaker at industry events and is a recognized expert in the field having published hundreds of articles related to collaboration, social software, and knowledge management. He is a former Senior Vice President & Principal Analyst at META Group and an avid blogger (http://mikeg.typepad.com).
Speaker - Heidi Votaw, Program Director, Social Computing Software, IBM
Heidi was part of the team that was responsible for providing the first social software offering from IBM. She currently runs the team that is responsible for the overall Lotus Connections business which includes a mixture of Product Management, Offerings Management and Program Management that is part of the Lotus Software Group within IBM. Her team provides the strategy and direction for the emerging area of Social Software. She is responsible for setting the product requirements for the technology, contributing to the overall efforts in marketing the product, being an advocate for customers / partners / ISVs, and setting future directions, to name a few. In addition to assisting customers with social software directions and solutions, she also works to help drive usage and adoption throughout the IBM Corporation. Heidi has held numerous positions at IBM from Support, Marketing and Product Management. Before leading the Social Software she was the lead Product Manager responsible for the Notes client. She was responsible for contributing to the efforts of the revamped Lotus Notes 8 client. Prior to that, she managed the entire client portfolio for Domino (iNotes Access for Microsoft Outlook, Domino Off-Line Services, Domino Web Access), setting the strategy for the initial Workplace Messaging / Workplace Client Technology / IBM Symphony offerings as well as products such as Lotus SmartSuite and Lotus FastSite. She continues to present product strategies and plans to both internal and external audiences worldwide. She has also held a variety of roles in her tenure at Lotus Development Corporation since joining the company in 1991. Heidi received her bachelor's degree in Business Administration from Regis College, Westin, Massachusetts and her master's degree in Marketing from Rivier College, Nashua, New Hampshire. For more information on Lotus Connections visit http://www.lotus.com/connections or our blog at http://synch.rono.us.
Speaker - Lawrence Liu, Technical Product Manager, Microsoft
Speaker - Suzanne Minnassian, IBM Lotus Connections Product Manager, IBM
In my past experience, I have held a variety of roles within software development, including development, design, user research, and now product management. I am currently the product manager for Lotus Connections, a social software suite for businesses and organizations. In the role or product manager, I work to define the overall product strategy, develop and drive the product requirements with engineering and design, work with customers and partners to shape the product, and publicize the product through demonstrations and presentations at numerous industry events. I came into IBM through IBM Research Collaborative User Experience group as a user researcher on the Unified Activity Management project and a developer and usability specialist on the Reinventing Email project. I hold an MBA with a concentration in Human Factors in Information Design, and I have a strong interest in collaboration technologies and personal and business productivity tools.
Speaker - Venky Veeraraghavan, Program Manager, Microsoft
Enterprise 2.0 technologies and capabilities have allowed organizations to vastly improve their efficiency and effectiveness as well as their ability to realize value from their investments but have also introduced a new level of threat and risk into its information infrastructure. The introduction of virtualization, voice over internet protocol (VOIP), social networking, encryption, identity and access management, advanced web capabilities, and other innovative technologies and capabilities have enhanced business effectiveness, but has also have expanded the threat and risk landscape that must be identified, understood, and managed. Enterprise 2.0 technologies include the traditional information security issues of confidentiality, integrity and authentication but it also add new and unique concerns including such as unauthorized and non-detected system access, data leakage, compliance challenges, and electronic social engineering. This workshop will provide you with a methodology for performing threat and vulnerability analyses against your Enterprise 2.0 information infrastructure as well as strategies for understanding and managing the threats and vulnerabilities which are enumerated through this analysis. This workshop will introduce the concepts of data asset enumeration, threat and vulnerability analysis, and vulnerability management as they relate to Enterprise 2.0 technologies and concepts and their associated information infrastructure. It will also provide insight into the information security concerns and risk mitigation solution concepts involved in effective risk management capabilities for these capabilities. Case studies of associated with information security in Enterprise 2.0 solutions will be utilized throughout the workshop and interactive threat and vulnerability analysis and vulnerability management activities will also be conducted.
Syllabus:
Threat and Vulnerability Management for Enterprise 2.0 Solutions * Overview of Threat and Vulnerability Management * Asset Enumeration * Threat and Vulnerability Analysis Overview * OSI+ Threat Analysis Methodology * Vulnerability management * Risk mitigation strategies and countermeasure development
Who Should Attend:
* Individuals who are deploying Enterprise 2.0 solutions within their organizations * Information technology professionals who would like to expand their knowledge of security concerns and threats associated with Enterprise 2.0 solutions * Individuals who have the responsibility to introduce and maintain threat and vulnerability management solutions within their organizations * Business executives who would like to understand the business impact of threats and vulnerabilities associated with Enterprise 2.0 solutions within their enterprise * Anyone would like to gain insight into the policies, processes, procedures, technologies, and concepts involved with threat and vulnerability management concepts and programs
Prerequisites:
* Familiarity with basic information security technologies, concepts, policies, procedures, and techniques. No security background or technical background required.
Instructor - John Pironti, Chief Information Risk Strategist, Getronics
John P. Pironti is the Chief Information Risk Strategist at Getronics. He has designed and implemented enterprise wide electronic business solutions, information security programs, and threat and vulnerability management solutions for key customers in a range of industries, including financial services, government, hospitality, aerospace and information technology. Mr. Pironti has a number of industry certifications including Certified in the Governance of Information Technology (CGEIT), Certified Information Systems Auditor (CISA), Certified Information Security Manager (CISM), Certified Information Systems Security Professional (CISSP), Information Systems Security Architecture Professional and (ISSAP) and a Information Systems Security Management Professional (ISSMP). He is also a published author and writer, and a frequent speaker on electronic business and security topics at domestic and international industry conferences.
Being successful with Enterprise 2.0 and social computing projects and initiatives requires a clear understanding of the right tools, techniques, and critical success factors. This tutorial will provide a comprehensive examination of the latest Enterprise 2.0 tools and platforms, current and cutting edge implementation techniques, and will provide an in-depth exploration of successful Enterprise 2.0 rollouts via the latest case studies.
Enterprise 2.0 tools and platforms from Microsoft, IBM, Oracle, Google, BEA, SuiteTwo, and other leading Web 2.0 and Enterprise 2.0 firms will be examined in detail with fast-paced and informative demonstrations and detailed analysis. The focus will be on the capabilities for helping organizations deliver on a complete and integrated Enterprise 2.0 strategy ranging from effective enterprise search to the use of blogs, wikis, portals, and syndication. Also covered are advanced techniques such as prediction markets and enterprise mashups to fully leverage the productive capability of workers in a scalable yet emergent fashion.
The tutorial will also explore best practices and emerging techniques for Enterprise 2.0 social media and adoption including social aggregration, analytics, expertise location, reputation systems, and more. Whenever possible, patterns and practices are backed by cited material from existing and new case studies when they show proven efficacy. The tutorial is intended to be a comprehensive overview of the Enterprise 2.0 space from current products to best practices.
Who Should Attend:
* Individuals whose job responsibility involves collaboration with other individuals, teams, and organizations * Executives and managers in business and IT with responsibility for designing, implementing, and operating IT systems and business processes within their organization * IT staffers and general line of business workers that are seeking to apply the latest social computing best practices directly to their daily work * CIOs and CTOs that are seeking to be more effective in their positions * Enterprise architects that wish to leverage their IT resources and support their internal customers more effectively * Business planners and strategists that are seeking to optimize their organizations for maximum efficiency and business-focused results You Will Learn:
* What the latest leading tools and platforms in the Enterprise 2.0 and social computing space are and their capabilities * Current and emerging best practices in Enterprise 2.0 and Social Computing * Innovative new techniques for applying social media and 2.0 era approahces in the workplace * The findings of the latest Enterprise 2.0 case studies
Instructor - Dion Hinchcliffe, Founder and CTO, Editor in Chief of the Web 2.0 Journal, Hinchcliffe & Company
Dion Hinchcliffe is founder and chief technology officer for the Enterprise Web 2.0 advisory and consulting firm Hinchcliffe & Company, based in Alexandria, Virginia. A veteran of software development, Dion has been working for two decades with leading-edge methods to accelerate project schedules and raise the bar for software quality. He has extensive practical experience with enterprise technologies and he consults, speaks, and writes prolifically on IT and software architecture. Dion still works in the trenches with enterprise IT clients in the federal government and Fortune 1000. He also speaks and publishes about Web 2.0 and SOA on a regular basis. Dion is working on a book about Web 2.0 for Addison-Wesley and is currently editor-in-chief of the Web 2.0 Journal and AjaxWorld Magazine.
Unified communications applications are maturing in 2008, offering more integrated capabilities and customer choice than ever before. Today's unified communications applications include integrated voice, instant messaging, audio conferencing, PC-based video and Web collaboration, with telephony- and PC presence and click-to-communicate capabilities built in at the foundation level. Many are also SIP-based, so that they can integrate with other UC apps, and others have open APIs to allow for integration with other applications, such as Office and CRM or supply chain software.
But as IT and line-of-business managers grow increasingly interested in deploying unified communications, the competition among vendors is growing fiercer. And despite a rash of recent partnerships and acquisitions, not all vendors offer a single product that delivers multiple converged communications out of the box. In this three-hour tutorial, we'll dig deep into the nuts and bolts of UC apps from Alcatel-Lucent, Avaya, IBM Lotus, Nortel and Siemens. Find out exactly what features are available from each vendor today; what's available only through partnerships (and with whom); and what's coming down the pike. We'll also look at requirements for implementing the technologies and whether it's possible to integrate them with other applications?and if so, at what cost. And we'll delve into ROI strategies to ensure your UC deployment is a success.
This deep-dive session will give you time to delve into each application, with live demos and presentations that really drill down into exactly what each application delivers now, so that you can make the right buying choice to carry your company through tomorrow.
Melanie Turek, Principal Analyst at Frost & Sullivan, will kick off the session with a close look at the unified communications market, and discuss key issues for IT to consider when they deploy a UC application. Each vendor will then demo and detail their product, while answering questions about features and functions from the moderator. We'll finish up with an audience Q&A, to ensure participants' toughest questions get answered. Attendees can expect to leave with a solid understanding of what each vendor's product can deliver, making it easier for them to take the next step in the UC decision-making process.
Instructor - Melanie Turek, Principal Analyst, Frost & Sullivan
Melanie Turek is a Principal Analyst at Frost & Sullivan. She is a renowned expert in real-time communications, collaboration and content-management technologies, which she has been covering for more than 10 years. Ms. Turek has worked closely with hundreds of vendors and senior IT executives across a range of industries to track and capture the changes and growth in the fast-moving unified communications market. She also has in-depth experience with business-process engineering, project management, compliance, and productivity & performance enhancement, as well as a wide range of software technologies including messaging, ERP, CRM and contact center applications. Ms. Turek writes often on the business value and cultural challenges surrounding real-time communications, collaboration and Voice over IP, and she speaks frequently at leading industry events, including VoiceCon, Interop and CMP Media's Collaborative Technologies Conference, for which she serves as an advisory board member and track chair. She can be reached at melanie.turek@frost.com.
Speaker - Allan Mendelsohn, Senior Marketing Manager, Unified Communications, Avaya
Allan is the Senior Marketing Manager for Unified Communications at Avaya. While he resides in Canada, his effectiveness in the global role is a testament to the application of Unified Communications solutions. His marketing, product management, and business development career has spanned 20+ years dealing with the planning and application of voice, data, and information systems to support the needs of business with particular focus on employee productivity and customer service. His applications focus has included: unified communications, messaging, IVR, contact center, CTI, voice over IP, and remote data access. Prior to joining Avaya (via Octel and Lucent) in 1998, Allan led marketing and business development teams at two mid sized organizations entering new stages of growth, which followed his applications marketing tenure at Nortel. Allan holds an MBA in Information Systems (McMaster University) and an Honors BA in Economics and Psychology (York University). Next to family activities with his 11-year old twin girls, his favorite pass times include playing golf and ice hockey.
Speaker - David Marshak, Senior Product Manager, Unified Communications and Collaboration (UCē), IBM Software Group
David Marshak leads Real-time Collaboration and Unified Communications product strategy and planning for IBM Lotus Software, including Instant Messaging, Web Conferencing, VoIP, telephony, and video. He is the product manager of Sametime Unified Telephony. Prior to joining IBM in January 2005, Marshak was an internationally known industry analyst and consultant with Patricia Seybold Group for 18 years. Marshak has spoken worldwide to audiences, large and small, on emerging technologies and future trends. He is often called upon to be a featured speaker and panel moderator at numerous industry conferences such as VoiceCon, Collaboration Technologies Conference, Burton Group Catalyst Conference, COMDEX, InternetWorld, Groupware, VON, NetWorld, and Lotusphere, among others. He has appeared as an expert commentator on PBS, CNBC, and on National Public Radio and has lectured on collaboration at Massachusetts Institute of Technology and Babson College. Marshak has been quoted in the Wall Street Journal, Forbes, New York Times, Business Week, and Investor's Business Daily as well as the technical press. Marshak is the author of Understanding and Leveraging Lotus Notes, the Notes Strategist Series, as well as Mission Critical Lotus Notes (Prentice Hall, 1996).
Speaker - Peter Anderholm, Director Product Management, Unified Communication and Collaboration, Alcatel-Lucent
Peter Anderholm is Director of Product Line Management for Alcatel-Lucent Unified Communication and Collaboration. Having joined Alcatel in 2004, Anderholm is responsible for defining and delivering communications software solutions for large enterprises, SMBs, and services providers worldwide. With over 20 years of industry experience, Anderholm held roles in business development and marketing with Unisys, PictureTel, VideoServer, and Engage Media.
Speaker - Robert Ingram, Senior Product Manager, IBM
Speaker - Ross Daniels, Director, Unified Communications Solutions Marketing, Cisco
Speaker - Ross Sedgewick, Director, Global Applications Marketing, Siemens Enterprise Communications
Ross Sedgewick serves as Director, Global Marketing for Applications in Siemens Enterprise Communications, leveraging 20 years of management experience in the Enterprise Software, CRM, Channel Management and Marketing arenas. Ross has responsibility for the Applications marketing team, which drives marketing for the unified communications, unified messaging and contact center product portfolios worldwide. Prior to working at Siemens, he acquired broad industry experience in senior positions with companies such as IBM Corporation and Delano Technologies. Ross holds a Honors Bachelor of Commerce degree from the University of Toronto, and an MBA (Marketing) from the Schulich School of Business at York University.
