Boston June 9–12, 2008, 2008
Westin Boston Waterfront
Leadership
Here's where leaders in the organization become agents of change. If you are involved in business or IT strategy, or are leading efforts to change the way your company works with technology, you won't want to miss this track.
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Networks have always been among the most powerful of market forces. From the earliest roads and shipping lanes to today's hyper-connected world, companies that live on the innovative edge of networks have prospered. Providing next generation connectivity inside and out of your enterprise is now a critical success factor. Find out how FedEx is pushing the edge of both physical and digital connections globally.
Speaker - Rob Carter, EVP, FedEx Information Services & CIO, Fedex Corporation
Robert B. (Rob) Carter, is Executive Vice President - FedEx Information Services & Chief Information Officer at FedEx Corporation. FedEx Corporation, with revenue of $33 Billion provides the transportation industry's broadest range of services. Carter is responsible for the corporations' key applications and technology infrastructure. FedEx applications, advanced networks and data centers provide around-the-clock and around-the-globe support for the information intensive transportation, logistics and business related product offerings of FedEx Corporation. Carter is also responsible for Customer Service, Billing and Revenue Operations. Fedex call centers are one of the premier customer service organizations in the world and provide instant access to the great people and technology that support Fedex customers worldwide. Carter joined FedEx in 1993 and has nearly 30 years of systems development and implementation experience utilizing a wide variety of technology. Carter earned his bachelor's degree in Computer and Information Sciences from the University of Florida and his MBA from the University of South Florida. Professional Awards Include: ? CIO Magazine Hall of Fame (2007) ? Information Week Chief of the Year Award (2000, 2001, 2005) ? Network World's 25 Most Powerful People in Networking (2001, 2005) ? CIO Magazine 100 Award (2000, 2001, 2002, 2003, 2004) ? ComputerWorld Premier 100 (2000, 2001, 2002, 2003, 2004) ? InfoWorld Chief Technology Officer of the Year (2000) Mr. Carter serves as a member of the Saks, Inc. Board of Directors, First Horizon National Corporation Board of Directors, and the University of Florida Foundation Board of Trustees.
Sean and Don will brief the technical and cultural changes underway at the CIA and across the Intelligence Community involving the adoption of Enterprise 2.0 tools including Intellipedia, blogs, and social tagging. These tools are being used to improve information sharing by moving information out of traditional channels and onto platforms.
Don Burke is a leading proponent of the Enterprise 2.0 ethos within the Intelligence Community and is currently the "Intellipedia Doyen", which is a role he has held since the spring of 2006. In this role he is partnered with other early adopters in an effort to demonstrate the value of social software tools, educate the Community on how to use these tools, and advocate for improvements to the environment with the goal of improving our ability to capture our knowledge and expertise. Mr. Burke is currently employed by the CIA's Directorate of Science and Technology and has a diverse 19+ year background in the Federal Government working a wide range of technical and analytical issues including collection, technical analysis, congressionally directed actions, direct support to operations, project management, advanced visualization technologies, software development, budgeting, and management. Mr. Burke was quoted extensively in the October 2007 SIGNAL magazine article "Intellipedia Seeks Ultimate Information Sharing".
Speaker - Sean Dennehy, Intellipedia Evangelist, CIA
Sean Dennehy has more than 15 years of experience in various elements of the US Intelligence Community, including the CIA's Directorate of Intelligence, DIA's Joint Staff Intelligence, and supporting US Air Force operations. As the pilot customer for Intellipedia, he has become a leading change agent for incorporating Enterprise 2.0 solutions into the Intelligence Community's business practices. He has developed an innovative "sabbatical" program that introduces Intelligence Community officers to the numerous web 2.0 applications that are being deployed on multiple intelligence networks. The focus of his efforts is encouraging a viral adoption where officers replace existing processes to take advantage of network effects encountered when individuals move projects out of "channels" and onto "platforms". His actions are based on the National Intelligence Strategy's six main characteristics: results-focused, collaborative, bold, future-oriented, self-evaluating, and innovative. Together with a small cadre of early adopters, Mr. Dennehy is helping to break down stovepipes to allow intelligence professionals to truly act as a "community".
In this session, Google's Rishi Chandra will discuss ways cloud computing is influencing the Enterprise IT industry and what this means for businesses.
Speaker - Rishi Chandra, Product Manager, Google Enterprise
Rishi joined Google in 2006 as product manager for Google Apps, Google's online suite of communication and collaboration tools. In this capacity, Rishi is responsible for expanding functionality of the Google Apps platform and driving success in the small business and self-service markets. Prior to joining Google, Rishi worked as a consultant at strategy consulting firm Bain & Company. Rishi holds degrees in computer science and business administration from the University of California, Berkeley, as well as an MBA with an emphasis in entrepreneurship and technology from Stanford University.
Though often discussed and debated, there has never been an extensive market study on the Enterprise 2.0 Market - until now.
Join Carl Frappaolo and Dan Keldsen of AIIM Market Intelligence, as they provide highlights on the first in-depth Enterprise 2.0 market study, including the results of a survey completed by over 400 Enterprise 2.0 users and evaluators.
Are Boomers sabotaging Enterprise 2.0? What makes for Enterprise 2.0 success? How are Enterprise 2.0 initiatives justified? Our findings flipped some of the "accepted wisdom" on its ear...
Speaker - Carl Frappaolo, Book Author and Vice President, Market Intelligence, AIIM
With over 25 years experience working with a broad array of business solutions including knowledge and content management, portals, search engines, document management, workflow, BPM, records management, imaging, intranets and electronic document databases, Mr. Frappaolo is well versed in the practical business and technical aspects of implementing large scale e-applications. Valued for his technical, practical and market expertise, he has consulted with a variety of organizations spanning multiple industries. Prior to joining AIIM, Mr. Frappaolo founded Delphi Group, where he led the firm's consulting and market research practice for nearly 20 years. He is the creator of several methodologies designed to address the needs of knowledge management, content management, business process management and portal design. Mr. Frappaolo has published 4 books and over 300 studies, articles and whitepapers, and has lectured to audiences around the world.
Speaker - Dan Keldsen, Director, Market Intelligence, AIIM
The past five years have held tremendous innovation in enterprise software, an industry not known for its innovation relative to other areas of the technology sector. Enterprise 2.0 has challenged preconceptions and created innovative products. But of more interest, the use cases have evolved and practices are enabling new solutions that offer competitive advantage. Its time to elevate the conversation beyond features (wiki, blog, RSS, social networking, etc.), put aside the hype and talk about what problems the Enteprise 2.0 community is uniquely prepared to solve. In this keynote, Socialtext Chairman, President & Co-founder Ross Mayfield will share his insights from the past five years in business, and look to the next.
Speaker - Ross Mayfield, President and Co-Founder, SocialText
Ross Mayfield is the Chairman, President and co-founder of Socialtext, the first wiki company and leading provider of Enterprise 2.0 solutions. A noted blogger and industry expert, he is a serial and social entrepreneur. Mayfield has grown Socialtext to over 4,000 customers and served as CEO from 2002-2007. Socialtext is backed by Draper Fisher Jurvetson, SAP Ventures, Intel Capital and Omidyar Network and prominent Silicon Valley angels. Previously, Mayfield served as VP of Marketing for a Fujitsu spinout and CEO of an enterprise risk management software company. Mayfield co-founded and served as president of RateXchange (AMEX:RTX), the leading B2B commodity exchange for telecom. Mayfield served as the marketing director of the largest privately held telecommunications group in Eastern Europe and was the internal lead manager of their Initial Public Offering. He also founded an ISP, a web-design company, and has served on a number of Advisory Boards of high tech startups. Mayfield is a former advisor to the Office of the President of Estonia and began his career in the non-profit sector. He holds a B.A. in Political Science from the University of California at Los Angeles and completed the Management Development for Entrepreneurs (MDE) program of the Anderson School of Business. He resides in his hometown of Palo Alto with his wife and two children.
Blogs are powerful communication platforms that allow you to capture information you find interesting and to share it with an "audience" who can talk back to you. This panel of five business bloggers with a combined blogging lifetime of 19 years has generated business, communicated the concerns of its customers, experimented, and broken new ground through their blogs. Topics we'll cover include: Blogging as knowledge management, Blogging as a conversation, Blogging for "fame and fortune", Blogging as a platform for experimentation, and Blogging to reduce internal spam. Come join us to share your experiences and have the chance to speak at length with experienced bloggers.
Moderator - Jessica Lipnack, CEO, NetAge
Speaker - Bill Ives, Web 2.0 Consultant and Writer, Portals and KM
Speaker - Cesar Brea, Partner, Force Five Partners
Doug is a senior attorney in Goodwin Procter's Real Estate Group, helping clients invest in real estate through a variety of investment vehicles. He has considerable experience with the use of mezzanine loans and joint ventures to acquire indirect interests in real estate, as well as the use of mortgage loans as an investment in real estate or as a way to extract value from a real estate asset.
In addition to his real estate practice, Doug is a member of Goodwin Procter's Knowledge Management Department. In this role, he is responsible for developing and implementing tools and resources to identify, create, represent and distribute knowledge for reuse, awareness and learning across the firm. Doug coaches other attorneys and staff on using knowledge resources to facilitate the efficient and effective practice of law. The firm has launched the use of internal wikis and blogs as part of their knowledge management program.
Doug is a frequent speaker and writer on the legal profession's use of knowledge management, enterprise 2.0, web 2.0 and social networks.
You can find Doug online at:
KM Space, a blog on law firm knowledge management, enterprise 2.0 and legal technology: http://kmspace.blogspot.com
There are many threads in the fabric of Web culture -- social and more traditional tools, techniques that were designed and those that have emerged for their use, and sprawling communities affiliated through the explosion of social channels on the Web. As more workers are Web denizens, and are just as likely to consider themselves affiliated through Web relationships as work relationships, what are the impacts on the norms and mores of the new workplace. How have our perspectives on time, collaboration, productivity, organizational structure, strategy, and success changed? What are the microcultural impacts, like meeting ettiquette, and the macrocultural impacts, like bottom-up decision making? What are the generational flash points? How should the individual and the organization plan for the ongoing changes that are going on?
Stowe Boyd is best known these days for his writing and thinking at /Message. He is obsessed with social tools, and their impact on business, media, and society. He coined the term "social tools" in 1999, the same year he started blogging, and hasn't looked back since. His work is principally oriented toward the theory and practice of social web application design and development, as well as related product strategy (like the activities formerly known as marketing).
The many-to-many dynamics of social media are introducing a wave of new realities for business. Blogs, discussion boards, video-sharing, podcasts, etc. are becoming part of the everyday professional experience. Companies are waking up to a buyer market that wants to engage with them directly-- will they be prepared? What is on the horizon that will irrevocably change the way employees/customers/partners connect, communicate and collaborate? Join the conversation as social media business strategist and leading voice Chris Brogan hosts three social media experts who will share their experiences: Maggie Fox, Founder and CEO of the Social Media Group agency, Rob Howard, CEO of Telligent and communications strategist, Katie Delahaye Paine.
Moderator - Chris Brogan, Vice President, Strategy & Technology, CrossTechMedia
Chris Brogan uses social media and technology to build digital relationships for businesses, organizations, and individuals. He has merged his experience in technology (enterprise IT and wireless telephony) with his passion for social media, such that he's showing organizations how to use these tools inside the firewall, as well as to build authentic conversations between coworkers, customers, and even competitors. Chris speaks at several conferences and for private organizations, bridging business-minded people with technology concepts and helping tech-centric types understand the business implications of their efforts. For more on his speaking, check out http://chrisbrogan.com/connect Chris blogs, writes articles, and makes media of all kinds at [chrisbrogan.com]. Skilled in new media creation (blogging, podcasting, videoblogging) as well as social media community building (through sites like Facebook, Ning, Twitter, and others), his strength is in connecting passionate people together for business, collaboration, and networking.
Katie Delahaye Paine (twitter: KDPaine) is the CEO and founder of KDPaine & Partners LLC and author of, Measuring Public Relationships, the data-driven communicators guide to measuring success. She also writes the first blog and the first newsletters dedicated entirely to measurement and accountability. In the last two decades, she and her firm have listened to millions of conversations, analyzed thousands of articles, and asked hundreds of question in order to help her clients better understand their relationships with their constituencies. People talk, we listen.
Speaker - Maggie Fox, Contributor, Social Media Group
Maggie Fox is the founder and CEO of Social Media Group, one of the world's largest and best-known agencies helping business navigate the world of Web 2.0. Pioneers in their field, SMG has created and executed social media strategies for Ford Motor Company, SAP, Yamaha Motor and Harlequin Publishing. Maggie is a communications and content expert who has never met a medium she didn't like. Over the course of her career, she has lead teams that have marketed, written and produced television and web content for some of the biggest and best-known brands in North America, including Sears, Deloitte and Disney. Maggie is often asked to speak to the press and business groups about the importance and use of social media in the enterprise.
Rob Howard, CEO and Founder, drives the corporate vision and growth for Telligent®. As an expert in planning and growing social media communities on the Web, Mr. Howard is a pioneer in developing enterprise-ready software applications for online communities. Whether it's streamlining project management with forums or supplementing traditional online advertising with blogs, Mr. Howard is determined to help organizations of any size apply the value of social media communities to their business. Prior to founding Telligent, Rob was a Program Manager and Technical Evangelist at Microsoft Corporation, where he contributed to the development of the ASP.NET technology while helping organizations adopt Microsoft's Web platform. Mr. Howard has authored several books on the topic of software development and speaks around the globe at developer conferences, such as Microsoft's PDC and TechEd.Rob is a Dallas, TX Microsoft Regional Director and a Microsoft ASP.NET MVP. Blog: weblogs.asp.net/rhoward
Suddenly, in the past year or so, companies around the world are turning the mirror on themselves and trying to calculate the true cost of their doing business, including their environmental impact. For the first time, Enterprise 2.0 has published a green policy regarding conference materials. Collaboration, when extended to all aspects of the enterprise, can have a dramatic impact on reducing carbon footprint. Come share your stories and learn about what other organizations are doing to amp up their collaborative activities while tamping down their effect on the environment.
Enterprise 2.0 will revolutionize the way we get our jobs done. But, to do this requires an understanding of people, politics, and business practices. Oracle's contribution to Enterprise 2.0 is multi-faceted; Mark will describe how community-aware enterprise systems should evolve, how existing business processes can exploit natural collaboration, and offer some advice to ensure privacy and governance.
Mark Woollen is Vice President of CRM product strategy for Oracle where he is responsible for driving the market requirements and business strategy for Oracle CRM applications. He brings more than 15 years of sales, marketing, and development experience to his role with the company. Prior to Oracle, Mr. Woollen was Vice President of products for InQuira Corp. where he guided company strategy and product development for customer self service and the contact center market. Previously, he spent seven years with Siebel Systems where he was Group Director responsible for Siebel's service, call center, and web self service products. Mr. Woollen earned his bachelor's degree in Chemistry from Occidental College.
What is one of the biggest challenges faced by organizations that elect to deploy new or emergent capabilities? Justifying, with clarity and confidence, the expected benefits. Wachovia has rolled out an enterprise platform for social networking, including blogs, wikis and employee profiles. In this session, Pete Fields, eBusiness Director, speaks to the critical business objectives that these capabilities are expected to help accomplish.
Speaker - Pete Fields, Senior Vice President, eCommerce Division, Wachovia
Pete serves as eBusiness Director for Employees and Corporate Services, coordinates Employee Enablement across the company and establishes "Enterprise 2.0" business strategies. He and his teams aspire to change the way Wachovia works. He is an executive sponsor for Wachovia's Enterprise Employee Portal, Pulse, a new platform designed to drive internal social networking and collaboration capabilities. As part of the project's rollout, Pete and two colleagues are authoring the company's first employee blogs. In addition, Pete and his team have deployed and tested Wiki technologies, such as the online encyclopedia of all things Wachovia, and internal social networks.
This session will cover what Pfizer is doing with Enterprise 2.0 technologies. In particular we shall focus on the story of how this came about inside Pfizer and the eventual management buy in, incorporating the role played by our internal Discussion Group about the World Wide Web (DIGWWW) blog and the now famous "Meet Charlie" slide deck.
Speaker - Simon Revell, Manager of Enterprise 2.0 Technology Development, Pfizer Ltd
Simon is 'Manager of enterprise2.0 technology development' at Pfizer, the global pharmaceutical company. In this role he has the remit to explore the potential for using web2.0 inspired technologies and approaches for internal use within the company. Simon has responsibility for the Pfizer-wide wiki, 'Pfizerpedia', as well as development of standards and guidelines around the use of blogging for internal communication and collaboration purposes, and implementation of RSS within the company. He is involved in a number of projects designed to apply enterprise2.0 technologies within specific business lines and functions, and is involved in exploring and evaluating the next wave of enterprise2.0 products inspired by the success of web-based services such as del.icio.us and Facebook. Early in 2006 Simon started the Discussion Group about the World Wide Web (DIGWWW), a Pfizer internal community of practice that was interested in how the technology that supports collaboration on the World Wide Web could be used to create collaborative environments within Pfizer. It began in the UK, under Simon's leadership, and has since grown into a global activity with enthusiastic participants at all Pfizer R & D sites and across all lines. Simon's vision is one whereby the company's information and knowledge will be unlocked through easy-to-use enterprise2.0 systems. Simon has been in the IT industry for 15 years, starting as a software developer and later graduating to being a Technical Team Leader and Project Manager. He is based in the UK.
This session offers a compelling review of the actual enterprise 2.0 systems used at Sony Computer Entertainment's World Wide Studios (SCE-WWS). The speaker will demonstrate SHIP, their collaboration portal at SCE-WWS and discuss the company's Enterprise 2.0 architecture. This informative talk explains the requirements for a real-world, large enterprise that drove their Enterprise 2.0 strategy, and discusses the history of the project and how the company has been organized around it. The speaker will focus on what criteria drove vendor selection and what the company did to make it work after selection.
Speaker - Ned Lerner, Director of Tools and Technology, Sony Computer Entertainment
Ned is Director of Tools & Technology for Sony Computer Entertainment's World Wide Studios, where he manages engineering teams working on Enterprise 2.0 collaboration technologies and product portfolio management, OS components, content creation tools, programmer tools and more. Prior to SCEA Ned was CTO of EA's Maxis division, where he worked on Sims 2. Ned was the author of Chuck Yeager's Advanced Flight Simulator (PC, Apple 2, C64, Mac), a #1 Electronic Arts game, and then Chuck Yeager #2. After these he led the development of F22 interceptor, a best selling 3D Sega Genesis game, and Car & Driver, the first game with texture mapping and the first 3D system licensed to EA. Next he co-founded Looking Glass Technology where he ran product development, producing some of his favorite games, Ultima Underworld 2, System Shock, Flight Unlimited, Madden '93 (Genesis), Access's Links Pro (Mac), and more. After that he founded Multitude, the makers of FireTalk, an early Skype-like service, and FireTeam, the first game built around a voice headset. Ned has been featured on the cover of the Red Herring magazine; named entrepreneur of the year, filed 19 patents, won many industry awards, and sits on the technical advisory board of several Web 2.0 companies.
You have heard the vision of how Enterprise 2.0 is going to transform the way we work, the way we access and share information and the way we communicate and collaborate in the social enterprise. But how is this grand vision playing out in the real world? Led by Harvard Business School's Andrew McAfee (who coined the term), representatives from forward-thinking enterprises across diverse industries will discuss the true state of Enterprise 2.0 - what's working, what's not and what's next.
Moderator - Andrew McAfee, Contributor, Enterprise Irregular
Andrew McAfee joined the faculty of the Technology and Operations Management Unit at Harvard Business School in 1998. His research investigates how managers can most effectively select, implement, and use Information Technology (IT) to achieve business goals. He was the recipient of a US Department of Energy Integrated Manufacturing Fellowship for his doctoral research, which focused on the performance impact of enterprise information technologies such as SAP's R/3. His current research is an exploration of how Web 2.0 technologies can be used within the enterprise.
Don Burke is a leading proponent of the Enterprise 2.0 ethos within the Intelligence Community and is currently the "Intellipedia Doyen", which is a role he has held since the spring of 2006. In this role he is partnered with other early adopters in an effort to demonstrate the value of social software tools, educate the Community on how to use these tools, and advocate for improvements to the environment with the goal of improving our ability to capture our knowledge and expertise. Mr. Burke is currently employed by the CIA's Directorate of Science and Technology and has a diverse 19+ year background in the Federal Government working a wide range of technical and analytical issues including collection, technical analysis, congressionally directed actions, direct support to operations, project management, advanced visualization technologies, software development, budgeting, and management. Mr. Burke was quoted extensively in the October 2007 SIGNAL magazine article "Intellipedia Seeks Ultimate Information Sharing".
Speaker - Ned Lerner, Director of Tools and Technology, Sony Computer Entertainment
Ned is Director of Tools & Technology for Sony Computer Entertainment's World Wide Studios, where he manages engineering teams working on Enterprise 2.0 collaboration technologies and product portfolio management, OS components, content creation tools, programmer tools and more. Prior to SCEA Ned was CTO of EA's Maxis division, where he worked on Sims 2. Ned was the author of Chuck Yeager's Advanced Flight Simulator (PC, Apple 2, C64, Mac), a #1 Electronic Arts game, and then Chuck Yeager #2. After these he led the development of F22 interceptor, a best selling 3D Sega Genesis game, and Car & Driver, the first game with texture mapping and the first 3D system licensed to EA. Next he co-founded Looking Glass Technology where he ran product development, producing some of his favorite games, Ultima Underworld 2, System Shock, Flight Unlimited, Madden '93 (Genesis), Access's Links Pro (Mac), and more. After that he founded Multitude, the makers of FireTalk, an early Skype-like service, and FireTeam, the first game built around a voice headset. Ned has been featured on the cover of the Red Herring magazine; named entrepreneur of the year, filed 19 patents, won many industry awards, and sits on the technical advisory board of several Web 2.0 companies.
Speaker - Pete Fields, Senior Vice President, eCommerce Division, Wachovia
Pete serves as eBusiness Director for Employees and Corporate Services, coordinates Employee Enablement across the company and establishes "Enterprise 2.0" business strategies. He and his teams aspire to change the way Wachovia works. He is an executive sponsor for Wachovia's Enterprise Employee Portal, Pulse, a new platform designed to drive internal social networking and collaboration capabilities. As part of the project's rollout, Pete and two colleagues are authoring the company's first employee blogs. In addition, Pete and his team have deployed and tested Wiki technologies, such as the online encyclopedia of all things Wachovia, and internal social networks.
Speaker - Sean Dennehy, Intellipedia Evangelist, CIA
Sean Dennehy has more than 15 years of experience in various elements of the US Intelligence Community, including the CIA's Directorate of Intelligence, DIA's Joint Staff Intelligence, and supporting US Air Force operations. As the pilot customer for Intellipedia, he has become a leading change agent for incorporating Enterprise 2.0 solutions into the Intelligence Community's business practices. He has developed an innovative "sabbatical" program that introduces Intelligence Community officers to the numerous web 2.0 applications that are being deployed on multiple intelligence networks. The focus of his efforts is encouraging a viral adoption where officers replace existing processes to take advantage of network effects encountered when individuals move projects out of "channels" and onto "platforms". His actions are based on the National Intelligence Strategy's six main characteristics: results-focused, collaborative, bold, future-oriented, self-evaluating, and innovative. Together with a small cadre of early adopters, Mr. Dennehy is helping to break down stovepipes to allow intelligence professionals to truly act as a "community".
Speaker - Simon Revell, Manager of Enterprise 2.0 Technology Development, Pfizer Ltd
Simon is 'Manager of enterprise2.0 technology development' at Pfizer, the global pharmaceutical company. In this role he has the remit to explore the potential for using web2.0 inspired technologies and approaches for internal use within the company. Simon has responsibility for the Pfizer-wide wiki, 'Pfizerpedia', as well as development of standards and guidelines around the use of blogging for internal communication and collaboration purposes, and implementation of RSS within the company. He is involved in a number of projects designed to apply enterprise2.0 technologies within specific business lines and functions, and is involved in exploring and evaluating the next wave of enterprise2.0 products inspired by the success of web-based services such as del.icio.us and Facebook. Early in 2006 Simon started the Discussion Group about the World Wide Web (DIGWWW), a Pfizer internal community of practice that was interested in how the technology that supports collaboration on the World Wide Web could be used to create collaborative environments within Pfizer. It began in the UK, under Simon's leadership, and has since grown into a global activity with enthusiastic participants at all Pfizer R & D sites and across all lines. Simon's vision is one whereby the company's information and knowledge will be unlocked through easy-to-use enterprise2.0 systems. Simon has been in the IT industry for 15 years, starting as a software developer and later graduating to being a Technical Team Leader and Project Manager. He is based in the UK.
The 2008 Enterprise 2.0 Launch Pad is an opportunity for developers of new products to compete for a chance to present to the Enterprise 2.0 community, and for one of four finalists to named Launch Pad winner. Starting in the weeks prior to the show, companies will be given the chance to post videos of their planned or existing product, and we will harness the collective intelligence of the greater Enterprise 2.0 community to select the most interesting, desired, wild, crazy, or cool tools and technologies out there. In a weekly sequence, we will downselect to 8, and then 5 candidates. These five will compete as finalists on the main stage of the Enterprise 2.0 Conference, which will again be judged by those present.
Stowe Boyd is best known these days for his writing and thinking at /Message. He is obsessed with social tools, and their impact on business, media, and society. He coined the term "social tools" in 1999, the same year he started blogging, and hasn't looked back since. His work is principally oriented toward the theory and practice of social web application design and development, as well as related product strategy (like the activities formerly known as marketing).
Speaker - David Johnson, Engineering Manager, Sun Microsystems, Inc.
Prior to Joining Aegeon as President, Mr. Lang provided executive management and consulting services to BT Group's BT Conferencing. Prior to BT he served as Vice President for both Technology Integration Group (TIG) and SIGMAnet. TIG and SIGMAnet are Southern California based VARs ranging from $175MM-$325MM. In these roles, he built and drove sales and professional service organizations focused on Technology Solutions. Mr. Lang managed teams delivering infrastructure, data center, and managed services solutions to both enterprise and commercial Customers. Mr. Lang also served as Global Sales Director with Infonet Services Corporation offering global network-based solutions for multinational enterprises before being acquired by British Telcom (BT). Mr. Lang joined the company in April 2001 to assist in the creation of the Infonet Consulting Services business unit. In that position, Mr. Lang was responsible for sales and operations in the United States. He then held global sales responsibility for Video Conference Solutions managing a group covering more than 20 countries in all four global regions. Before service at Infonet, Mr. Lang managed dramatic growth as Vice President, Global Strategy and Business Development for Comdisco, a $4B managed service provider. He has also served as a Principal with OnSource Consulting, and Director, Professional Services with Garg Data International (GDI), an application development and consulting services firm. To highlight the remainder of his professional experience, Mr. Lang has also held similar management positions with several network and system integration companies including The Future Now and Sears Business Centers. Mr. Lang has held several technology industry leadership positions with associations such as the Novel Platinum Council, Intel Dealer Advisory Board and Santa Cruz Operation (SCO) Advisory Board.
Speaker - Greg Reinacker, CTO, NewsGator
Speaker - Guillaume Cohen, CEO
Speaker - Jason Rothbart, Vice President of Customer Success, Groupswim
Jason Rothbart is our VP of Customer Success focusing on acquiring customers and making them successful. He is an experienced community manager and provides consultative expertise and a methodology for our customers. Jason has worked in the software and management consulting industry for 14 years. He ran Professional Services at newScale, McKesson and SEVEN prior to joining GroupSwim. He also held management positions with Deloitte Consulting, Ernst & Young and Commerce One. Jason received a Bachelor of Arts in English from UCLA and a Master in Business Administration and a Master in Public Health from Emory University in Atlanta, Georgia.
Speaker - Laura Farrelly, Marketing Director, NewsGator
Rob has over 15 years of experience in IT technology and application development, He is responsible for setting up MuSeek.net, an independent music distribution network in 1998, which was consequently sold to Global One Music in 2000. After which, Rob spent a number of years consulting to many large multi-national music publishing and record companies, such as Sony Music, Virgin & BMG Publishing. In 2005, Rob started Aegeon pty ltd, an Australian software company that was focused on Enterprise 2.0 and Web 2.0. Aegeon is responsible for delivering Spaceo.us, an Enterprise Social Application Platform that provides the ability for not only organizations to enable Enterprise 2.0 style collaboration with Wikis & Blogs etc, but also to overlay the functions of Web 2.0 such as tagging, relationships, commenting, reviewing and rating to legacy business applications such as Siebel, SAP and Salesforce.com. Aegeon incorporated in the USA in May 2008.
Speaker - Robert Bissett, Technical Staff, Sun Microsystems Inc
Bobby is an engineer in the Java EE Platform group at Sun Microsystems. Currently working on social-networking technologies, he has previously worked on GlassFish and the Java EE web services stack.
Tom McCleary Co-Founder, Chief Operating Officer Tom McCleary is a co-founder of TN20 and serves as our COO and CFO. He focuses on company operations, raising and managing money, and developing strategic partnerships. Tom has worked in the software industry for 15 years. He ran Business Development at Intersperse and Motiva. Tom also served as the Senior Director of Business Development at Commerce One. At the time, he was responsible for developing strategic relationships including SAP, i2, General Motors and others. His other previous experience includes Hewlett Packard and Storage Technology. He received an MBA from the Kellogg Graduate School of Business at Northwestern University. In addition, he has a Masters Degree In Media Management from Emerson College and a BS from the University of Southern Maine.
Tony Clement is the CEO of Aegeon and is also responsible for strategy and architecture. Tony has over 24 years of international IT experience and has resided in Australia since 1995. His executive experience in Australian top 100 companies has included strategy, architecture, planning, M&A, e-business and transformation. Tony has had several entrepreneurial experiences including business and business unit start-ups. He has several industry certifications and a Bachelor in Arts Degree.
Organizations face a variety of strategic challenges related to innovation, talent management, customer relationships and workforce agility. Social network sites (e.g., a "corporate Facebook") and related social media tools establish a foundation for organizations to deliver enterprise value in response to those challenges. To leverage social networks successfully, organizations must also address cultural dynamics and change management issues. In this panel, CEO's from leading social media vendors share their perspectives on market trends, the types of solutions being deployed and customer case studies across different industries.
Moderator - Mike Gotta, Principal Analyst, Burton Group
Mr. Gotta has over 25 years of experience in the IT industry. His research agenda covers strategies related to collaboration, social software and community-building within large enterprises. Mr. Gotta has over 10 years of experience as an industry analyst advising Global 2000 organizations on governance and best practices related to business productivity and knowledge management strategies. He is a frequent speaker at industry events and is a recognized expert in the field having published hundreds of articles related to collaboration, social software, and knowledge management. He is a former Senior Vice President & Principal Analyst at META Group and an avid blogger (http://mikeg.typepad.com).
Anne Berkowitch - Chairman & Chief Executive Officer Anne is CEO of SelectMinds, a global provider of corporate social networking solutions. As co-founder and CEO, Anne Berkowitch leads the SelectMinds Board of Directors and management team. Since the company's inception in 2000, Anne has played a key role in the development of SelectMinds' client relationships and the evolution of the company into a leading provider of Corporate Social Networking solutions and services. Previously, Anne was a management consultant with Booz Allen & Hamilton, working primarily with service businesses out of both the New York and London offices. While at the firm, she was also very active in the recruitment and development of senior staff and went on to start her own boutique executive search firm specializing in placement of senior consultants, before co-founding SelectMinds. Anne has an MBA in finance from MIT's Sloan School of Management and a BSC in Applied Math and Biology from Brown University.
John Bruce has a solid track record of leadership and achievement as a senior sales, marketing and business development executive in developing high tech markets. Most recently, John was a General Manager within the Documentum Group of EMC. Prior to this, he was President and CEO of Authentica, a leading information security company which was acquired by EMC. Before leading Authentica, he was Chief Marketing Officer and Executive Vice President of Sales for Counterpane Internet Security, with responsibility for establishing the company marketing strategy and driving sales. Counterpane was acquired by British Telecom. John also spent more than eight years at Symantec Corporation in senior management roles. In his last position there, he was Vice President of Business Development and Alliances, driving strategic alliances with major vendors including HP, IBM, and Intel. These alliances were considered by the industry to be major contributors to Symantec's dramatic growth in sales to corporations.
Speaker - John Kembel, Co-founder and CEO, HiveLive
John Kembel is a leader in the design thinking movement, which advocates an experience-centered approach to product design, and places design at the center of corporate performance. As a repeat entrepreneur, John has been creating and bringing new products and technologies to market for more than a decade. He gained experience with startups when he co-founded DoDots, a high-profile, venture-backed internet company. He has directed cutting edge, innovative companies that provide solutions reflecting an elegant mix of sound engineering and top-notch design. He has won national and industry awards in design, and frequently consults as an innovation expert for major consumer product companies nationwide. He is a Consulting Associate Professor and Strategy Board Member for the new Hasso Plattner Institute of Design at Stanford University (the d.school). John has also worked in industry and research environments for companies such as IDEO, Intel, IBM, and Interval Research. He has B.S. and M.S. degrees in engineering and design from Stanford University and an M.S. in Human-Computer Interaction from the School of Computer Science at Carnegie Mellon University.
Matthew Greeley is Founder and CEO of BrightIdea.com, the global leader in On-Demand Innovation Pipeline Management (IPM) software. Prior to founding BrightIdea.com, Matthew consulted for Wrenchead.com, helping them raise over $100 million in venture funding from investors including: CBS Corporation, Polaris Ventures, and Goldman Sachs. Before joining Wrenchead.com, Matthew co-founded Silicon Valley enterprise software provider Alyanza Software, which was acquired by Niku eight months after founding, yielding triple digit returns to early investors. Matthew began his career at FMK Advisors, an east coast hedge fund, where he focused on marketing and fund raising. He holds a degree in Computer Engineering from Stevens Institute of Technology and studied Creativity and Marketing at Stanford University. In addition to his role at BrightIdea.com, Matthew sits on the board of directors of ClearDay Technologies.
Cloud computing can be an excellent option for companies looking to deploy Enterprise 2.0 applications without dealing with complex setup and ongoing maintenance. But moving applications into cloud, whether in a managed hosting environment or computing on demand environment has its own sets of challenges that should be addressed. Our panel of experts discuss best practices around cloud-based solutions for the enterprise.
Moderator - Frank Gillett, Vice President, Principal Analyst, Forrester Research
Speaker - Alyssa Henry, General Manager, Amazon S3, Amazon Web Services
Speaker - John Engates, CTO, Rackspace
Speaker - Rod Boothby, VP, Platform Evangelism, Joyent
Learn useful lessons that work from companies like Pixar, Dow Jones, Vodafone, and Accenture. Listen to Sun Microsystems' story about their successful wikis.sun.com and blogs.sun.com. Get 12 tips for making your wiki work. Learn what value these companies created.
Speaker - Jeffrey Walker, President, Atlassian
Speaker - Linda Skrocki, Sr. Engineering Program Manager, Sun Microsystems, Inc.
Linda Skrocki is a Sr. Engineering Program Manager who manages Sun Microsystems Blogs, Wikis & Forums sites. She is an avid social networking enthusiast who evangelizes the use of community tools to drive efficiency, open conversations, and build fruitful relationships. She is also a leader in defining corporate guildelines in the social networking space. Linda has been in the technology sector for 15 years. She enjoys gardening, reading, and spending time with family. http://blogs.sun.com/lskrocki
Community and collaboration pervade open source. It's no surprise therefore that there are a number of open source platforms which are not only capable of delivering Enterprise 2.0, but are delivering it with innovation, flexibility, and agility. This session covers several, including (but not limited to) Alfresco, Drupal, and Ringside Networks.
Moderator - John Eckman, Senior Director, Optaros Labs, Optaros
Bob Bickel is the CEO and one of the co-founders of Ringside Networks and sits on the Board. He helps with setting company strategy, sharing the vision of the future of social networking with others and getting market feedback to help set the proper direction for the company. He was an important part of the technology and business strategy and implementation at Bluestone Software and JBoss. Bob has helped advise a number of technology companies and currently sits on the Boards of Hyperic and Metaverse.
As vice president of marketing at Acquia, Jeff Whatcott leads all marketing activity for the company. Prior to joining Acquia Jeff served as vice president of marketing and business development in Adobe's enterprise business unit, responsible for the open source Flex rich Internet application development framework and the LiveCycle business process platform. Prior to Adobe, Jeff held a variety of senior product leadership positions at Macromedia, and Allaire. Jeff is a proven thought leader in platform technology strategy and a passionate advocate of the open source development model and community- centered marketing. He is a frequent public speaker and panelist on key topics including rich Internet applications, commercial open source, and social publishing.
Speaker - John Newton, Co-founder and Chief Technology Officer, Alfresco Software, Inc.
John Newton has had one of the longest and most influential careers in content management. In 1990, Newton co-founded, designed and led the development of Documentum, which became the leader in content management and was acquired by EMC. He sent shockwaves through the industry again in 2005, when he co-founded Alfresco, an open source alternative to proprietary Enterprise Content Management vendors. He graduated with a BS in Electrical Engineering and Computer Science from the University of California at Berkeley. Newton is a regular attendee at the World Economic Forum meetings in Davos, where Alfresco was recently awarded a coveted Technology Pioneer designation.
In the last year Facebook has moved beyond its traditional student user base and emerged as the fastest growing social networking site in the world. Enterprises are increasingly looking at the possibility of leveraging Facebook for internal and external collaboration and communication, fostered by a growing list of third-party applications providing Facebook users with the capability to share documents and conduct meetings all through the Facebook platform. In this session we'll look at the opportunities for enterprises to leverage Facebook for fun and profit.
Moderator - Irwin Lazar, Principal Research Analyst and Program Director, Nemertes Research
Irwin Lazar is the principal analyst and program director for unified communications and collaboration at Nemertes Research, where he develops and manages research projects, develops cost models, conducts strategic seminars and advises clients. His background is in network operations, network engineering, voice-data convergence, and IP telephony. Mr. Lazar is responsible for benchmarking the adoption and use of emerging technologies in the enterprise in areas including VOIP, unified communications, Web 2.0 initiatives, social networking, and collaboration.
Speaker - Clara Shih, Founder, Faceforce and Product Line Director, salesforce.com, salesforce.com
Clara Shih joined Salesforce.com in 2006 and is currently the product line director for AppExchange, an online marketplace for software-as-a-service business applications. In this role, Clara oversees product marketing, product management, and product strategy functions for the site, described by Forbes Magazine as the "iTunes of business software" and one of the top innovations of 2006. Independently, Clara is the creator of Faceforce, the first enterprise social networking application built on Facebook which integrates Salesforce CRM and Facebook. Previously, Clara worked in strategy and business operations at Google and as a software developer at Microsoft. She is the founder and serves on the board of directors of Camp Amelia Technology Literacy Group, an East Palo Alto, California-based 501(c)(3) nonprofit that develops and distributes technology education software and curriculum. Clara holds B.S. and M.S. degrees in computer science from Stanford University, as well as a Master's Degree in Internet studies from the University of Oxford, where she studied as a Marshall Scholar.
Speaker - David Lavenda, Vice President, Marketing and Product Strategy, WorkLight
David has an extensive background in marketing and product management and has held key senior positions in successful technology companies. Recently, he served as Chief Marketing Officer of V-Secure Technologies (sold to Radware - NASDAQ:RDWR). Prior to that, he co-founded and served as Vice President of Marketing and Product Strategy at Business Layers (sold to Netegrity - NASDAQ:NETE). Previously, he has held a variety of business and technical positions in technology companies and organizations. Mr. Lavenda has a B.Sc. in Physics from Bar-Ilan University, an MBA in Marketing from the Recanati School of Business at Tel Aviv University, and has completed advanced studies in Electrical Engineering at Tel Aviv University.
Kyle Arteaga is Vice President, Corporate Communications for Serena Software. Serena Software provides Business Mashup software that helps individuals and Enterprises to become more productive. Prior to joining Serena, Kyle was Global Head of Marketing Communications for Reuters Group in London and NY. He has also worked for leading start ups such as Web Site Garage and Netscape, and started his career at Edelman Public Relations.
The velocity and variability of today's business environment has become more dynamic and unpredictable than ever before. The pace of change is so fast, that executives find it increasingly difficult, if not impossible, to keep their organizations performing and innovating at levels necessary to deliver optimal business results and competitive differentiation. What capabilities does an enterprise require to develop an agile workforce? How do organizations address the leadership gap? How do strategists address strategic talent initiatives? What analytics are necessary to link organizational capabilities with business strategy execution? What is the role of technology in developing a next generation workforce?
Moderator - Mike Gotta, Principal Analyst, Burton Group
Mr. Gotta has over 25 years of experience in the IT industry. His research agenda covers strategies related to collaboration, social software and community-building within large enterprises. Mr. Gotta has over 10 years of experience as an industry analyst advising Global 2000 organizations on governance and best practices related to business productivity and knowledge management strategies. He is a frequent speaker at industry events and is a recognized expert in the field having published hundreds of articles related to collaboration, social software, and knowledge management. He is a former Senior Vice President & Principal Analyst at META Group and an avid blogger (http://mikeg.typepad.com).
Anne Berkowitch - Chairman & Chief Executive Officer Anne is CEO of SelectMinds, a global provider of corporate social networking solutions. As co-founder and CEO, Anne Berkowitch leads the SelectMinds Board of Directors and management team. Since the company's inception in 2000, Anne has played a key role in the development of SelectMinds' client relationships and the evolution of the company into a leading provider of Corporate Social Networking solutions and services. Previously, Anne was a management consultant with Booz Allen & Hamilton, working primarily with service businesses out of both the New York and London offices. While at the firm, she was also very active in the recruitment and development of senior staff and went on to start her own boutique executive search firm specializing in placement of senior consultants, before co-founding SelectMinds. Anne has an MBA in finance from MIT's Sloan School of Management and a BSC in Applied Math and Biology from Brown University.
Speaker - Rob Salkowitz, Author, Generation Blend: Managing Across the Technology Age Gap
Rob Salkowitz is a writer and consultant specializing in the social implications of new technology. He is the author of Generation Blend: Managing Across the Technology Age Gap (Wiley & Sons, 2008) and the co-author, with Daniel Rasmus, of Listening to the Future: Insights from the New World of Work. Rob currently serves as Director of Strategy and Content for MediaPlant, LLC, a Seattle-based communications firm he co-founded in 1998. He has worked with clients including Microsoft, HP, AT&T, and many others as a consultant, strategist and writer. Rob and his wife Eunice Verstegen live in Seattle, Washington.
Speaker - Scott Smith, Partner, IBM Global Services
The social networking scene is moving fast with ever-changing tools and feature-rich services that provide users with increasing personalization and flexibility. Join provocative blogger, Dennis Howlett in this highly interactive session as he discusses new platform choices such as Twitter and Seesmic. Particular emphasis will be placed on the utility for these platforms and services in the Enterprise environment.
Dennis Howlett has been providing comment and analysis on enterprise software since 1991 in a variety of European trade and professional journals including CFO Magazine, The Economist and Information Week. Today, apart from being a full time blogger on innovation for professional services organisations, he is a founding member of Enterprise Irregulars and an investor in a European start-up. Prior to, Dennis was technology and tax partner in a British firm of Chartered Accountants for 10 years. Prior to that held various senior finance roles across a broad range of industries.
Speaker - Baskar Roy, Cofounder, Qik.com
Speaker - Chris Brogan, Vice President, Strategy & Technology, CrossTechMedia
Chris Brogan uses social media and technology to build digital relationships for businesses, organizations, and individuals. He has merged his experience in technology (enterprise IT and wireless telephony) with his passion for social media, such that he's showing organizations how to use these tools inside the firewall, as well as to build authentic conversations between coworkers, customers, and even competitors. Chris speaks at several conferences and for private organizations, bridging business-minded people with technology concepts and helping tech-centric types understand the business implications of their efforts. For more on his speaking, check out http://chrisbrogan.com/connect Chris blogs, writes articles, and makes media of all kinds at [chrisbrogan.com]. Skilled in new media creation (blogging, podcasting, videoblogging) as well as social media community building (through sites like Facebook, Ning, Twitter, and others), his strength is in connecting passionate people together for business, collaboration, and networking.
Speaker - Laura Fitton, Founder, Pistachio Consulting
Rachel Happe leads IDC's research on the social media technologies and covers how online business models and practices affect business environments, technology architectures, corporate processes, and contributor expectations. This research is published in IDC's Digital Marketplace: Search and Business Technologies program and will cover current Web 2.0. and Enterprise 2.0 trends, with a focus on how they are creating and encouraging communities, and the technologies that IT vendors and their customers will need in order to do business in the new digital economy. Rachel Happe has over ten years of experience working with emerging technologies including eCommerce and enterprise software applications. She has been both a product manager and a management analyst, and brings multiple perspectives on technology development and use to her research. Prior to IDC, Rachel was the Director of Product Management at Bitpass where she worked with media and publishing companies such as Disney, United Media, CanWest, and Ziff Davis to monetize their digital assets as well as with MSN and ninemsn to develop a digital rewards and purchasing infrastructure. While at Bitpass, Rachel was instrumental in developing Mperia, an internet music site. Prior to Bitpass, Rachel was the Product Marketing Manager for IDe, an enterprise software company that developed applications to manage the new product development process. Rachel started her business career at PRTM as a Business Analyst focused on helping technology companies understand and improve their product development operations. She has presented and written about trends in product development management, both at industry conferences and as a visiting speaker at the Wharton and Kellogg schools of business. You can find Rachel online at: http://www.thesocialorganization.com
Virtual teams have always been in the 2.0 world, adding content to their shared online spaces, carrying on conversations after the lights have gone out, trying out new media. But the explosion of 2.0 technologies - and the advent of a generation that knows more about how to work online than their bosses - has altered (and will continue) to alter the virtual team landscape. What are the simple ideas that can slice through the complexity facing virtual teams? How can they easily form networks? How can they navigate among the multiple organizations that they serve? Hear the latest from the people who coined the term "virtual teams".
As corporations continuously face the need to innovate, how can we reduce risks in product development and accelerate our understanding of user needs to inform successful innovation processes? Microsoft Office Labs shares learnings gained through rapid concept testing and their collaborative approach to innovation designed to integrate new ideas quickly into the product development process. Through this "behind the scenes" view into Microsoft's 2000+ person employee trial known as TownSquare, you will learn how social networking and prototyping can lead to faster innovation in your business.
Chris Pratley is the General Manager of Microsoft® Office Labs, a group within Microsoft Business Division with a mission to accelerate innovation at Microsoft in the area of productivity. Office Labs plays a role as an enabler for product teams to explore new ideas, for people with ideas throughout the company to get traction with those ideas, and to make the innovation we all do more visible. Office Labs also works on incubations for new product or technology areas. Before Chris started Office Labs he worked in Microsoft Office for 12 years, first in Excel, then Word as a Program Manager working on Asian language versions, then a lead Program Manager on Word for globalization of Office 2000 and Word basic use features. In 2001, after being Group Program Manager of Word for a year, he co-founded the OneNote team and was GPM of both applications through the 2003 & 2007 releases - adding Publisher and Text Services to his responsibilities for 2007. Before he joined Microsoft in 1994, he lived in Japan for several years working for Seiko-Epson Corporation on their first Stylus color inkjet printer and had a great time learning Japanese language and culture. He is originally from Montréal, Canada, and has a Systems Design Engineering degree from the University of Waterloo.
Nelle Steele is an ethnographer and user experience researcher who has worked at Microsoft since 2000. Her research for MSN, Windows, Ultra Mobile PC and Microsoft Office Labs has covered wide-ranging demographics [for example, baby boomers, truckers, small businesses, families, teenagers], places [North America, South America, Asia, Europe] and experiences [wireless spaces, transit], which have all been tied together by one key thread: attempting to understand people's daily lives, and how technology fits into them, to better inform product development. Her most recent publications are "Effectiveness through Partnerships: Navigating the Shifting Landscape of Partnerships to Influence Product Development" in Partnering for Organizational Performance [2008], and "Engaging Our Audience Through Photo Stories" in Visual Interventions: Applied Visual Anthropology [2007]. Her professional interests include understanding social networks, race, power, gender and organizations. Nelle earned her BA in Anthropology at Brown University and master's degrees in Cultural Anthropology and Industrial Relations from the University of Wisconsin-Madison.
