Boston June 9–12, 2008, 2008
Westin Boston Waterfront
Foundations for Enterprise 2.0
This track digs into the technologies necessary to power and enable the next generation. Session topics cover: Software as a Service, Integration, Architecting for Presence, Implementing Unified Communications, Identity Management, Mobility, Compliance, Security, and more.
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Delivering a communication channel that enables people to subscribe to the information they need, includes filtering and alerting mechanisms to notify people of important changes, and provides access points across multiple application contexts, is an incredibly powerful solution. Deployment of feed syndication platforms to manage proliferation of RSS feeds can improve worker productivity, drive business performance and aid in community-building efforts across people with common information interests. In this panel, senior strategists from leading enterprise RSS vendors and enterprise customers share their perspectives on market trends across different industries.
Moderator - Mike Gotta, Principal Analyst, Burton Group
Mr. Gotta has over 25 years of experience in the IT industry. His research agenda covers strategies related to collaboration, social software and community-building within large enterprises. Mr. Gotta has over 10 years of experience as an industry analyst advising Global 2000 organizations on governance and best practices related to business productivity and knowledge management strategies. He is a frequent speaker at industry events and is a recognized expert in the field having published hundreds of articles related to collaboration, social software, and knowledge management. He is a former Senior Vice President & Principal Analyst at META Group and an avid blogger (http://mikeg.typepad.com).
Brian Kellner is responsible for overall product management and the consumer business segment of NewsGator. Brian has held product or development management positions for over a dozen years. Most recently he was Vice President of Enterprise Products for Webroot Software. Brian holds a B.S. in Aerospace Engineering from the Massachusetts Institute of Technology and an M.S. in Management from Colorado Tech.
Speaker - Scott Niesen, Director of Marketing, Attensa
Social bookmarking installations often go from good to great to overwhelming. Although social bookmarking offers a rich potential for discovery and connecting it requires analysis and understanding of what is hidden in the mass of shared contributions. This session will show how to manage and make sense out of this flood of information.
Speaker - Thomas Vander Wal, Principal & Sr. Consultant, InfoCloud Solutions, Inc.
The excitement surrounding Web 2.0 is spreading throughout the public and private sectors and has organizations everywhere wondering how best to harness its power. Unlike never before, this development encourages use and experience ahead of structure. It allows an organization's individuals and groups to interact with one another, with customers, and with partners and to share ideas and content like never before. This provides both new opportunities and new challenges, but with the right strategy and an integrated Enterprise 2.0 offering, the possibilities are endless. This session will explain:
* how to best capitalize on the opportunities for your organization
* what is the right infrastructure on which to base this strategic initiative
* how to accommodate this wave of collaborative content coming from varied sources
* what does this mean in the context of content validation and corporate memory preservation
* what you need to know about the emerging use of rich media
* how organizations with strong compliance requirements meet these new challenges.
In this new 2.0 world, organizations can provide the long-expected, high-performance workspace to their employees and fulfill the need for a rich, interactive experience for their customers and partners. Join this session to learn how your organization can best prepare for the Enterprise 2.0 ecosystem.
Speaker - Daniel Kraft, President, RedDot, Open Text Web Solutions Group
Speaker - Tom Jenkins, Executive Chairman & Chief Strategy Officer, Open Text
Video conferencing is getting plenty of buzz these days, but every new and improved solution, while valuable each in its own right, add to the confusion of designing a scalable, cost-effective video conferencing system. Some vendors, such as Cisco and HP, are setting their sights on telepresence - a truly immersive visual experience that comes with a hefty price tag and the need for significant services. Other vendors are focused PC-desktop video, which may not look and sound perfect, but which is easily accessible from anywhere, anytime, and by anyone. In between are high- and standard-definition room based systems of various shapes and sizes. How is an IT manager to choose? This session will highlight the pros and cons of today's videoconferencing choices and help you make the right decision for your organization.
Moderator - Melanie Turek, Principal Analyst, Frost & Sullivan
Melanie Turek is a Principal Analyst at Frost & Sullivan. She is a renowned expert in real-time communications, collaboration and content-management technologies, which she has been covering for more than 10 years. Ms. Turek has worked closely with hundreds of vendors and senior IT executives across a range of industries to track and capture the changes and growth in the fast-moving unified communications market. She also has in-depth experience with business-process engineering, project management, compliance, and productivity & performance enhancement, as well as a wide range of software technologies including messaging, ERP, CRM and contact center applications. Ms. Turek writes often on the business value and cultural challenges surrounding real-time communications, collaboration and Voice over IP, and she speaks frequently at leading industry events, including VoiceCon, Interop and CMP Media's Collaborative Technologies Conference, for which she serves as an advisory board member and track chair. She can be reached at melanie.turek@frost.com.
Speaker - Roger Wallman, Director of Product Marketing, RADVISION, Inc.
Speaker - Ross Daniels, Director, Unified Communications Solutions Marketing, Cisco
Speaker - Stephen Epstein, Chief Marketing Officer, Avistar Communications, Inc.
Wikis and tags -- user-generated metadata -- are a mainstay of Web 2.0. They also show promise for Enterprise 2.0, but the enterprise introduces a unique set of challenges: without centralized authority, how can we tame that chaos, and how can it coexist with more formal content? Hear how new search and information access techniques manage this.
Join moderator David Berlind and a panel of girl uber-geeks in a fast-paced discussion on the role of Mash-ups in the Enterprise. Mash-ups have the potential to turn content on its head and repurpose it in quick grabs inside and outside of the enterprise. The panel will discuss the challenges and opportunities with integration, as well as the territorial/cultural barriers that stand to thwart utilization of this most powerful Enterprise 2.0 tool.
Moderator - David Berlind, Exec Director Interop, Editor-At-Large and General Manager, TechWeb
David is General Manager of Alternative Events in the Live Events Group of TechWeb (formerly CMP). He is also Editor-At-Large for InformationWeek.com and the Executive Conference Director for Interop. Prior to his career in tech media, David spent eight years as a software developer, network engineer, and IT manager.
Speaker - Charlotte Goldsberry, Vice President, New Markets, Denodo Technologies
Charlotte Goldsberry is Vice President of New Markets for Denodo Technologies. With over 20 years of strategic selling experience, Ms. Goldsberry has held executive management positions at companies such as Bridgestream, acquired by Oracle, Laszlo Systems, Epicentric, WebFlow and Frame Technology. In her role as Vice President of Sales and Senior Vice President of International at Epicentric, a portal infrastructure provider acquired by Vignette, Ms. Goldsberry grew the sales and business development teams from the company's inception and worked closely with customers like GE, Motorola and Chase. Prior to Epicentric, she served as Vice President of Sales at WebFlow, where she built and managed both direct and indirect sales teams, bringing on customers like Charles Schwab and Schlumberger. Ms. Goldsberry also worked at Frame Technology, where she managed revenue up to $40M, helping the company accumulate $100M in revenue prior to its acquisition by Adobe Systems.
Speaker - Kelly Shaw, Strategic Technologist, Serena Software
Dr. Shaw has been in the software business for 25 years. Her diverse career has included positions in the public and private sectors, as well as in academia. She has worked in IT operations, as a developer, as development manager and as a product architect. She currently is establishing a practice advising customers about moving to agile software development and how to make best use of SOA investments.
Speaker - Lauren Cooney, Group Product Manager, Web Platform, Microsoft
Lauren Cooney has ten years of experience building technical communities and strategies, and bringing new products to market for enterprise software companies. In May 2008, Cooney joined Microsoft to lead the Web Platform Group for the Developer Division, and her team is responsible for Web strategy, Web 2.0, and several other key initiatives. Prior to Microsoft, Cooney was a member of IBM's Information Management CTO Office, focusing on strategy, community evangelism, Go-To-Market efforts, and sales enablement around Web 2.0, Info 2.0, and open source technologies and products. Prior to her role in Information Management, Cooney worked on Apache Geronimo in the WebSphere Group as the IBM lead for building community and programs. Before coming to IBM in 2005, she ran dev2dev and led the developer marketing community team at BEA Systems Inc., where she started the BEA dev2dev User Group Program, Technical Evangelist program, spearheaded the O'Reilly/dev2dev partnership and led several other successful community and technical initiatives. Prior to BEA, she was an investment analyst at The Angels Forum venture capital fund in Silicon Valley, focused on enterprise software investments.
Speaker - Nicole Carrier, Lead Product Manager, IBM
Cloud computing can be an excellent option for companies looking to deploy Enterprise 2.0 applications without dealing with complex setup and ongoing maintenance. But moving applications into cloud, whether in a managed hosting environment or computing on demand environment has its own sets of challenges that should be addressed. Our panel of experts discuss best practices around cloud-based solutions for the enterprise.
Moderator - Frank Gillett, Vice President, Principal Analyst, Forrester Research
Speaker - Alyssa Henry, General Manager, Amazon S3, Amazon Web Services
Speaker - John Engates, CTO, Rackspace
Speaker - Rod Boothby, VP, Platform Evangelism, Joyent
How do you inspire the kind of innovative thinking and team work that can keep your business profitable and growing? Social software from IBM Lotus® is designed to empower business people to be more effective, innovative, and competitive by building and leveraging professional networks of coworkers, partners and customers. Lotus Connections enables you to find and collaborate with experts quickly; build closer partner and customer relationships; and foster bottom-up, community-based innovation. While Lotus Quickr supports teamwork with web 2.0 collaborative technologies making those teams more agile and responsive. In this session, Jeff Schick, Vice President of IBM WPLC Social Software accompanied by a special guest and valued IBM customer -- will share how these technologies are creating real business benefits as they unleash the power of business communities internally and externally. After all, when you empower people to share their ideas and work together creatively, there's no limit to what an organization can do.
Speaker - Jeff Schick, VP of IBM WPLC Social Software , IBM
Jeff is currently the Vice President for IBM WPLC social software initiatives and has overall responsibility for development, marketing, sales and services. In January 2007, IBM announced IBM Lotus Connections, the first integrated social software platform for business. These social software capabilities are used at IBM today, as well as in governments and businesses around the world. As an IBM Executive, Jeff has appeared on numerous news and technology programs including Sirius, CNBC and CNN, as well as in international newspapers and trade publications including the NY Times, Wall Street Journal, Financial Times and Business Week. Jeff serves on the Advisory Board of the Film Foundation as the technology advisor. The Film Foundation is focused on the preservation of film and the education of visual arts in schools around the world. The Film Foundation is an organization that is chaired by Martin Scorsese and has a Board of Directors that includes Steven Spielberg, George Lucas, Clint Eastwood and other esteemed Directors.
Social computing platforms integrate enterprise 2.0 capabilities into a single platform (blogs, wikis, RSS, etc.) Three basic choices are available to the SMB and large enterprise. The first is to choose an established large enterprise application vendor's solution (IBM, Microsoft, Oracle); the second is to choose a startup's offering (Jive/Clearspace, Thoughtfarmer) and the third is to "roll your own" or build a customized application that provides all the functionality you're looking for based on components available from the open source community. Jevon MacDonald, a leading Enterprise 2.0 blogger and CEO of Firestoker, will lead an industry panel on discussing the merits and pitfalls of each of these approaches.
Moderator - Jevon MacDonald, Enterprise Irregular Contibutor, Firestoker
Speaker - Brian Magierski, Chief Development Officer, nGenera Corporation
Speaker - John Samuel, SVP, Travel Studios, Sabre Holdings
John Samuel Senior Vice President John Samuel is a travel industry veteran and consultant, well-known for his innovative programs using the web to market and deliver a superior travel shopping experiences for consumers. Through his leadership, Travel Studios is leading technology and business innovation for Sabre and its customers. Prior to joining Sabre, Samuel spent 2 years at Orbitz, where Samuel held the position of Executive Vice President and was responsible for all aspects of marketing and leisure travel offerings, ensuring that the travel site continued its industry-leading role in offering the easiest to use and most consumer-friendly web site. He also lead the company's e-commerce and distribution efforts by building stronger relationships with travel suppliers. Prior to joining Orbitz, Samuel spent 16 years with American Airlines, where he served as vice president of Customer Technology, maintaining overall responsibility for the airline's web site. He also managed the team responsible for development and operation of all of American's customer-facing technology. During his tenure in this position he directed the expansion of self-service airport kiosks and rollout of the voice recognition platform for customer service. Samuel also held the position of vice president of Interactive Marketing where he oversaw the complete redesign of the American's web site with a new look-and-feel, technical platform and enhanced functionality to successfully improve customer satisfaction and expansion of email product suite of services. During this period, he also launched an expansion of American's Customer Relationship Management (CRM) capabilities. Samuel holds an MBA in marketing and finance from University of Chicago and a Bachelor of Arts in Management Information Systems from Abilene Christian University in Abilene, Texas.
Speaker - Lawrence Liu, Technical Product Manager, Microsoft
Enterprises continue to struggle with cost justifying investments in collaborative technologies such as social networking and unified communications. This is leading to the development of a new paradigm of integration of business applications and processes with communications and collaboration capabilities, enabling enterprises to create use cases that enhance business processes and solve business challenges. A new class of application platform provides gateway services, providing web services and application programming interfaces to communication and collaboration system. During this session we'll discuss the rise of communication enabled business processes and how enterprises can take advantage of these capabilities to improve the agility and responsiveness of their organization.
Moderator - Irwin Lazar, Principal Research Analyst and Program Director, Nemertes Research
Irwin Lazar is the principal analyst and program director for unified communications and collaboration at Nemertes Research, where he develops and manages research projects, develops cost models, conducts strategic seminars and advises clients. His background is in network operations, network engineering, voice-data convergence, and IP telephony. Mr. Lazar is responsible for benchmarking the adoption and use of emerging technologies in the enterprise in areas including VOIP, unified communications, Web 2.0 initiatives, social networking, and collaboration.
Speaker - Dave LeClair, Director Unified Communications Market Development, Avaya
Dave LeClair Avaya Inc. Dave LeClair is Director, UC Market Development with responsibilities around Avaya's UC strategy and interfacing with Avaya's strategic partners. Prior to his current role Dave was Director R&D, UC Clients in Avaya?s Unified Communications Division. Dave has been responsible for R&D and business development for a variety of software products and solutions targeting enterprise mobility and UC. This includes soft clients including Avaya's Soft Phones and Avaya one-X Communicator as well as Avaya's Fixed Mobile Convergence products such as Avaya One-X Mobile. Prior to joining Avaya, Dave worked for Vibren Technologies, an NEC company, as VP of Engineering. Dave has also held senior management and engineering positions at NEC Computer Systems, Digital Equipment Corp., National Semiconductor, and Internet Appliance Network. He has over 18 years of experience developing mobile devices, software and services for products in the PC, Consumer Electronics and Communications industries. Avaya Inc. designs, builds and manages business communications applications for more than one million businesses worldwide, including over 90 percent of the FORTUNE 500®. May 2008
Speaker - David Marshak, Senior Product Manager, Unified Communications and Collaboration (UCē), IBM Software Group
David Marshak leads Real-time Collaboration and Unified Communications product strategy and planning for IBM Lotus Software, including Instant Messaging, Web Conferencing, VoIP, telephony, and video. He is the product manager of Sametime Unified Telephony. Prior to joining IBM in January 2005, Marshak was an internationally known industry analyst and consultant with Patricia Seybold Group for 18 years. Marshak has spoken worldwide to audiences, large and small, on emerging technologies and future trends. He is often called upon to be a featured speaker and panel moderator at numerous industry conferences such as VoiceCon, Collaboration Technologies Conference, Burton Group Catalyst Conference, COMDEX, InternetWorld, Groupware, VON, NetWorld, and Lotusphere, among others. He has appeared as an expert commentator on PBS, CNBC, and on National Public Radio and has lectured on collaboration at Massachusetts Institute of Technology and Babson College. Marshak has been quoted in the Wall Street Journal, Forbes, New York Times, Business Week, and Investor's Business Daily as well as the technical press. Marshak is the author of Understanding and Leveraging Lotus Notes, the Notes Strategist Series, as well as Mission Critical Lotus Notes (Prentice Hall, 1996).
Speaker - Denis Browne, Senior Vice President, Business User Imagineering, SAP Labs, LLC
Denis Browne Senior Vice President, Business User Imagineering With over fifteen years of experience in the enterprise software market, Denis Browne joined SAP in 2006 to establish the Imagineering team within the Emerging Solutions product group. His team explores and develops emerging technologies and business models which provide SAP customers with new solutions to improve their performance in the global marketplace. With innovative concepts and tools like Enterprise 2.0 and widgets, Denis' team points to the future of SAP solutions and the enterprise software market. Currently, Denis also consults with early-stage startup companies in the bay area, providing professional research and guidance. Before joining SAP, Denis spent eight years working with numerous startups as a founder, chief technology officer, and product manager. For example, he led product strategy for Software as a Service, a Web services platform company created by Marc Benioff, the Chairman and CEO of Salesforce.com. The solutions created by Software as a Service formed the basis of Salesforce.com's AppExchange offering. In addition, Denis spent several years at Oracle leading product development teams. Denis graduated with an MA from the Institute of Technology in Carlow, Ireland. Denis is an avid traveler and spent a year and a half in 2002 exploring over 30 countries across North, Central and South America, Africa, Europe, Asia and the South Pacific.
Mark Woollen is Vice President of CRM product strategy for Oracle where he is responsible for driving the market requirements and business strategy for Oracle CRM applications. He brings more than 15 years of sales, marketing, and development experience to his role with the company. Prior to Oracle, Mr. Woollen was Vice President of products for InQuira Corp. where he guided company strategy and product development for customer self service and the contact center market. Previously, he spent seven years with Siebel Systems where he was Group Director responsible for Siebel's service, call center, and web self service products. Mr. Woollen earned his bachelor's degree in Chemistry from Occidental College.
There are lots of vendors and tools now available to support Enterprise 2.0. But the complexity of enterprise applications, concerns about security, and the expectations of enterprise users (and their managers), dictate that collaborative and social networking tools need to be tailored for the enterprise environment. For example, typical enterprise users are acutely aware of the corporate hierarchy, and the UI should provide cues to inform and encourage them to collaborate with colleagues in a different department. Based on the findings of our own research, we will present ten design principles for integrating Web 2.0 technologies into enterprise applications.
Speaker - Dustin Beltramo, Architect, User Experience, Oracle Corporation
Speaker - Michal Kopec, Interaction Designer, Oracle
Community and collaboration pervade open source. It's no surprise therefore that there are a number of open source platforms which are not only capable of delivering Enterprise 2.0, but are delivering it with innovation, flexibility, and agility. This session covers several, including (but not limited to) Alfresco, Drupal, and Ringside Networks.
Moderator - John Eckman, Senior Director, Optaros Labs, Optaros
Bob Bickel is the CEO and one of the co-founders of Ringside Networks and sits on the Board. He helps with setting company strategy, sharing the vision of the future of social networking with others and getting market feedback to help set the proper direction for the company. He was an important part of the technology and business strategy and implementation at Bluestone Software and JBoss. Bob has helped advise a number of technology companies and currently sits on the Boards of Hyperic and Metaverse.
As vice president of marketing at Acquia, Jeff Whatcott leads all marketing activity for the company. Prior to joining Acquia Jeff served as vice president of marketing and business development in Adobe's enterprise business unit, responsible for the open source Flex rich Internet application development framework and the LiveCycle business process platform. Prior to Adobe, Jeff held a variety of senior product leadership positions at Macromedia, and Allaire. Jeff is a proven thought leader in platform technology strategy and a passionate advocate of the open source development model and community- centered marketing. He is a frequent public speaker and panelist on key topics including rich Internet applications, commercial open source, and social publishing.
Speaker - John Newton, Co-founder and Chief Technology Officer, Alfresco Software, Inc.
John Newton has had one of the longest and most influential careers in content management. In 1990, Newton co-founded, designed and led the development of Documentum, which became the leader in content management and was acquired by EMC. He sent shockwaves through the industry again in 2005, when he co-founded Alfresco, an open source alternative to proprietary Enterprise Content Management vendors. He graduated with a BS in Electrical Engineering and Computer Science from the University of California at Berkeley. Newton is a regular attendee at the World Economic Forum meetings in Davos, where Alfresco was recently awarded a coveted Technology Pioneer designation.
Although this session provides technical details it also offers a glimpse at the issues behind enterprise search for those less familiar with the subject. The challenge is to provide easy access to data and content employees need while still protecting sensitive information. Join us as we share best practices for delivering secure yet comprehensive results for leading search engines.
Speaker - Mark Bennett, Vice President, New Idea Engineering, Inc.
Mark L Bennett - Vice President & CTO (mbennett@ideaeng.com) Mark Bennett, CTO and co-founder of New Idea Engineering, is a recognized expert on enterprise search engines. He is a respected industry thought leader and author. His experience also includes software development, API and Real-Time support, search and database development positions at Searchbutton, Access Technology and Portsmouth Naval Shipyard.
Speaker - Miles Kehoe, CEO, New Idea Engineering, Inc.
Miles B. Kehoe CEO, New Idea Engineering Mr. Kehoe is the founder and president of New Idea Engineering, Inc. He is consultant, author, speaker, and industry thought leader. He also founded Searchbutton, Inc., the first ASP for site search and reporting solutions, and served as the Chairman of their Board of Directors. Prior to NIE and Searchbutton, Mr. Kehoe served as sales engineering and consulting manager for Verity, Inc., the world leader in search and retrieval technology. Mr. Kehoe has also held development and support positions with Fulcrum Technologies, Network Innovations, and Hewlett-Packard. Mr. Kehoe received his Bachelor of Arts in psychology from Tulane University and did graduate work in computer science at Purdue University.
Enterprise 2.0 at Lockheed Martin is sparking a knowledge management revolution enabling the business to more effectively compete, win, and perform. At its core, a social computing platform empowers knowledge workers by lowering the barriers to create, share, and find information. The platform evolved from collaborative tools and now includes Web 2.0 tools such as social bookmarking, blogs, wikis, discussion groups, weekly activity reporting, and personal/team spaces. This session will communicate what the platform is, demonstrate the components, and share some case studies and lessons learned from the E2.0 implementation at Lockheed Martin.
Speaker - Christopher Keohane, Unity Product Owner, Lockheed Martin
Speaker - Shawn Dahlen, Unity Program Manager, Lockheed Martin
The internet is becoming programmable. Many sites are providing data access APIs as the Software As as A Service paradigm shift is taking place. Mashups have been around for years, but recently social networking sites have also joined the fray by opening up their own APIs. Facebook is one of the leaders of the movement. Having released their API in May of 2007, there are many thousands of Facebook applications in use today. Google countered with OpenSocial Project. We will discuss the internet as an application development platform in general, and look at how some of the leading social networking APIs work. We will then discuss how these concepts can be applied in the enterprise to enable better information sharing and collaboration.
Speaker - Jean Barmash, Director of Services, Alfresco
This session will dive into a comprehensive demonstration of building a mashup, including the creation of new feeds from enterprise sources, transforming and remixing feeds, developing and discovering widgets, wiring widgets together, and sharing mashups. The presentation will also showcase several examples of enterprise mashups.
Speaker - Joel Farrell, Senior Technical Staff Member, IBM
Joel Farrell is the Chief Architect of InfoSphere MashupHub, one of the two components of the new IBM Mashup Center. He is a member of the IBM Software Emerging Technology group and has been working on Web 2.0 and how it applies to the enterprise for the past two and a half years. He has previously worked on the Semantic Web, XML technologies, Web services and the Java platform. Joel is also the Chair of the Technical Steering Committee of the MedBiquitous Consortium, a health care standards organization.
Speaker - Nicole Carrier, Lead Product Manager, IBM
