Boston June 9–12, 2008, 2008
Westin Boston Waterfront
Enterprise 2.0 In Action
This track explores the most compelling examples of Enterprise 2.0 tools and concepts being put to use in key functions across an organization such as HR, Sales and Marketing and Customer Support. Learn from forward thinking IT and business leaders who have transformed their organizations through early adoption.
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As the world's leading enterprise software provider, Oracle is introducing new social sales applications, development tools and services, unified communications, security, and management on top of a unified, standards-based, open enterprise architecture. In this user-oriented session, Oracle will demonstrate many of these next-generation capabilities and showcase how organizations like yours can harness the power of Enterprise 2.0 to gain business value.
Speaker - Steve Diamond, Senior Director, Oracle Worldwide Marketing, Oracle
Steve Diamond brings more than fifteen years of corporate and product marketing experience to Oracle. A technology industry veteran, Steve has introduced, positioned, and built awareness and demand for multiple products and services at both start-ups and established companies. Prior to his current role, Steve ran global public relations at Siebel Systems and served as a de facto member of the CRM On Demand marketing team. Steve has also led corporate marketing and communications programs at Inktomi Corporation and Hyperion Solutions, and has driven a number of successful initiatives working with companies such as Analog Devices, Digital Equipment Corporation, IBM, and Sybase. And most importantly, Steve loves all things 2.0 and 'social' as well.
The many-to-many dynamics of social media are introducing a wave of new realities for business. Blogs, discussion boards, video-sharing, podcasts, etc. are becoming part of the everyday professional experience. Companies are waking up to a buyer market that wants to engage with them directly-- will they be prepared? What is on the horizon that will irrevocably change the way employees/customers/partners connect, communicate and collaborate? Join the conversation as social media business strategist and leading voice Chris Brogan hosts three social media experts who will share their experiences: Maggie Fox, Founder and CEO of the Social Media Group agency, Rob Howard, CEO of Telligent and communications strategist, Katie Delahaye Paine.
Moderator - Chris Brogan, Vice President, Strategy & Technology, CrossTechMedia
Chris Brogan uses social media and technology to build digital relationships for businesses, organizations, and individuals. He has merged his experience in technology (enterprise IT and wireless telephony) with his passion for social media, such that he?s showing organizations how to use these tools inside the firewall, as well as to build authentic conversations between coworkers, customers, and even competitors. Chris speaks at several conferences and for private organizations, bridging business-minded people with technology concepts and helping tech-centric types understand the business implications of their efforts. For more on his speaking, check out http://chrisbrogan.com/connect Chris blogs, writes articles, and makes media of all kinds at [chrisbrogan.com]. Skilled in new media creation (blogging, podcasting, videoblogging) as well as social media community building (through sites like Facebook, Ning, Twitter, and others), his strength is in connecting passionate people together for business, collaboration, and networking.
Katie Delahaye Paine (twitter: KDPaine) is the CEO and founder of KDPaine & Partners LLC and author of, Measuring Public Relationships, the data-driven communicators guide to measuring success. She also writes the first blog and the first newsletters dedicated entirely to measurement and accountability. In the last two decades, she and her firm have listened to millions of conversations, analyzed thousands of articles, and asked hundreds of question in order to help her clients better understand their relationships with their constituencies. People talk, we listen.
Speaker - Maggie Fox, Contributor, Social Media Group
Maggie Fox is the founder and CEO of Social Media Group, one of the world?s largest and best-known agencies helping business navigate the world of Web 2.0. Pioneers in their field, SMG has created and executed social media strategies for Ford Motor Company, SAP, Yamaha Motor and Harlequin Publishing. Maggie is a communications and content expert who has never met a medium she didn't like. Over the course of her career, she has lead teams that have marketed, written and produced television and web content for some of the biggest and best-known brands in North America, including Sears, Deloitte and Disney. Maggie is often asked to speak to the press and business groups about the importance and use of social media in the enterprise.
Rob Howard, CEO and Founder, drives the corporate vision and growth for Telligent®. As an expert in planning and growing social media communities on the Web, Mr. Howard is a pioneer in developing enterprise-ready software applications for online communities. Whether it?s streamlining project management with forums or supplementing traditional online advertising with blogs, Mr. Howard is determined to help organizations of any size apply the value of social media communities to their business. Prior to founding Telligent, Rob was a Program Manager and Technical Evangelist at Microsoft Corporation, where he contributed to the development of the ASP.NET technology while helping organizations adopt Microsoft?s Web platform. Mr. Howard has authored several books on the topic of software development and speaks around the globe at developer conferences, such as Microsoft?s PDC and TechEd.Rob is a Dallas, TX Microsoft Regional Director and a Microsoft ASP.NET MVP. Blog: weblogs.asp.net/rhoward
Suddenly, in the past year or so, companies around the world are turning the mirror on themselves and trying to calculate the true cost of their doing business, including their environmental impact. For the first time, Enterprise 2.0 has published a green policy regarding conference materials. Collaboration, when extended to all aspects of the enterprise, can have a dramatic impact on reducing carbon footprint. Come share your stories and learn about what other organizations are doing to amp up their collaborative activities while tamping down their effect on the environment.
Since 1903, Wallem has played critical roles as a ship broker, shipping agent and ship manager. The need to improve time-to-decision and time-to-action has been an integral part of how the company has approached IT. Wallem's adoption of Enterprise 2.0 technologies concentrates on applying RSS and other social software tools to achieve closed-loop processing in a manner that supports the security needs, transactional activities and notification requirements of the business. This session will review the application and E2.0 tools used by Wallem to operationalize RSS.
The velocity and variability of today's business environment has become more dynamic and unpredictable than ever before. The pace of change is so fast, that executives find it increasingly difficult, if not impossible, to keep their organizations performing and innovating at levels necessary to deliver optimal business results and competitive differentiation. What capabilities does an enterprise require to develop an agile workforce? How do organizations address the leadership gap? How do strategists address strategic talent initiatives? What analytics are necessary to link organizational capabilities with business strategy execution? What is the role of technology in developing a next generation workforce?
Speaker - Mike Gotta, Principal Analyst, Burton Group
Mr. Gotta has over 25 years of experience in the IT industry. His research agenda covers strategies related to collaboration, social software and community-building within large enterprises. Mr. Gotta has over 10 years of experience as an industry analyst advising Global 2000 organizations on governance and best practices related to business productivity and knowledge management strategies. He is a frequent speaker at industry events and is a recognized expert in the field having published hundreds of articles related to collaboration, social software, and knowledge management. He is a former Senior Vice President & Principal Analyst at META Group and an avid blogger (http://mikeg.typepad.com).
Speaker - Patrick Slesinger, Director & CIO, Wallem Innovative Solutions
Patrick joined Wallem in December 1992. He is responsible for Information Technology, including business process management, for the group worldwide. In 2000 he was responsible for establishing Wallem Group's Software Development and Business Process Off-shoring Centre in the Philippines, WIS Clark. This facility provides Wallem, its clients and third parties cost effective world class systems development and process management. Patrick is the past Chairman of the Intertanko IT Committee, and a keen advocate of intra-industry Information Technology and software development collaboration.
Learn useful lessons that work from companies like Pixar, Dow Jones, Vodafone, and Accenture. Listen to Sun Microsystems' story about their successful wikis.sun.com and blogs.sun.com. Get 12 tips for making your wiki work. Learn what value these companies created.
Jeffrey Walker is President of Atlassian, a software company that builds development and collaboration tools. He leads the company's sales and marketing and the US operations. Prior to Atlassian, Jeffrey held CEO and President roles at four companies including Accrue Software. He spent 25 years in IT and management consulting including running a subsidiary of Computer Sciences Corp. and managing a practice for the consultancy CSC Index. Jeffrey began his career as a programmer in Boston. He is an avid musician and amateur artist living in Menlo Park, California. Atlassian develops affordable software that helps enterprises collaborate better. Five years ago Atlassian introduced JIRA, now one of the most popular issue trackers used for IT and project management. Atlassian's Confluence spearheaded the use of enterprise wikis, and is the most widely used commercial wiki worldwide. The company has over 10,000 customers in 98 countries, including 30 of the world?s top 50 corporations.
Speaker - Linda Skrocki, Sr. Engineering Program Manager, Sun Microsystems, Inc.
Linda Skrocki is a Sr. Engineering Program Manager who manages Sun Microsystems Blogs, Wikis & Forums sites. She is an avid social networking enthusiast who evangelizes the use of community tools to drive efficiency, open conversations, and build fruitful relationships. She is also a leader in defining corporate guildelines in the social networking space. Linda has been in the technology sector for 15 years. She enjoys gardening, reading, and spending time with family. http://blogs.sun.com/lskrocki
Enterprise 2.0 at Lockheed Martin is sparking a knowledge management revolution enabling the business to more effectively compete, win, and perform. At its core, a social computing platform empowers knowledge workers by lowering the barriers to create, share, and find information. The platform evolved from collaborative tools and now includes Web 2.0 tools such as social bookmarking, blogs, wikis, discussion groups, weekly activity reporting, and personal/team spaces. This session will communicate what the platform is, demonstrate the components, and share some case studies and lessons learned from the E2.0 implementation at Lockheed Martin.
Speaker - Christopher Keohane, Unity Product Owner, Lockheed Martin
Speaker - Shawn Dahlen, Unity Program Manager, Lockheed Martin
As corporations continuously face the need to innovate, how can we reduce risks in product development and accelerate our understanding of user needs to inform successful innovation processes? Microsoft Office Labs shares learnings gained through rapid concept testing and their collaborative approach to innovation designed to integrate new ideas quickly into the product development process. Through this "behind the scenes" view into Microsoft's 2000+ person employee trial known as TownSquare, you will learn how social networking and prototyping can lead to faster innovation in your business.
Chris Pratley is the General Manager of Microsoft® Office Labs, a group within Microsoft Business Division with a mission to accelerate innovation at Microsoft in the area of productivity. Office Labs plays a role as an enabler for product teams to explore new ideas, for people with ideas throughout the company to get traction with those ideas, and to make the innovation we all do more visible. Office Labs also works on incubations for new product or technology areas. Before Chris started Office Labs he worked in Microsoft Office for 12 years, first in Excel, then Word as a Program Manager working on Asian language versions, then a lead Program Manager on Word for globalization of Office 2000 and Word basic use features. In 2001, after being Group Program Manager of Word for a year, he co-founded the OneNote team and was GPM of both applications through the 2003 & 2007 releases ? adding Publisher and Text Services to his responsibilities for 2007. Before he joined Microsoft in 1994, he lived in Japan for several years working for Seiko-Epson Corporation on their first Stylus color inkjet printer and had a great time learning Japanese language and culture. He is originally from Montréal, Canada, and has a Systems Design Engineering degree from the University of Waterloo.
Nelle Steele is an ethnographer and user experience researcher who has worked at Microsoft since 2000. Her research for MSN, Windows, Ultra Mobile PC and Microsoft Office Labs has covered wide-ranging demographics [for example, baby boomers, truckers, small businesses, families, teenagers], places [North America, South America, Asia, Europe] and experiences [wireless spaces, transit], which have all been tied together by one key thread: attempting to understand people?s daily lives, and how technology fits into them, to better inform product development. Her most recent publications are ?Effectiveness through Partnerships: Navigating the Shifting Landscape of Partnerships to Influence Product Development? in Partnering for Organizational Performance [2008], and ?Engaging Our Audience Through Photo Stories? in Visual Interventions: Applied Visual Anthropology [2007]. Her professional interests include understanding social networks, race, power, gender and organizations. Nelle earned her BA in Anthropology at Brown University and master?s degrees in Cultural Anthropology and Industrial Relations from the University of Wisconsin-Madison.
